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SRCA
Newsletter Information
Contacting
the SRCA Newsletter
The
SRCA Newsletter staff can be contacted via email at [newsletter@scrippsranch.org] or via U.S. mail
at: Scripps Ranch Civic Association;
10755-F Scripps Poway Parkway PMB # 613; San Diego, CA 92131.
The Advertising Manager can be contacted separately as described
below.
Circulation
The
SRCA Newsletter is delivered free of charge by volunteers to
all the homes in the Scripps Ranch-Miramar Ranch North area.
Approximately 50 copies are mailed to public officials and other
interested parties. Circulation is 11,100 as of September 2002.
Subscriptions are available for $72 per year.
Article
Submissions
Articles
submitted for consideration for publication should be short, factual and approximately 250 words in length. Articles
may be edited. Please include phone numbers of contact persons
mentioned in articles, as well as the name and phone number of
person(s) submitting articles. Include the date and day of the
week for any upcoming event. Email submissions are preferred.
Submission deadlines vary each month. Check page 4 of the Newsletter for the submission deadline date.
Photo
Submissions
Having
high quality photos in the SRCA Newsletter is one of our primary
goals. To achieve this, we have the following photo submission
guidelines.
- Hard
copy photographs in color or in black and white should be printed
on glossy paper by a photo developing and printing company, just
as you would process pictures from your home camera. Photo size
should be no smaller than 4 inches by 6 inches. We cannot use
photographs produced on a computer printer because they do not
publish well.
- Electronic
photos in color or in black and white that are submitted via
disk or email should be saved at 300 dpi and formatted as an
EPS or a TIF format. Size should be no smaller than 4 inches
by 6 inches. JPEG is an acceptable format at 300 dpi, but may
result in a poorer quality product.
- Photos
of people should be close-up, focusing on faces. Team photos
generally do not publish well; multiple rows of individuals are
better than 1 or 2 wide rows.
- Whiter
photos are better than darker photos.
The
SRCA Newsletter staff reserves the right to use, edit, or crop
photos. Photos may be used for a specific issue or archived for
future use by the SRCA. Not all photos may be published. Photographs
cannot be returned. We appreciate your help in making photos an
outstanding part of the SRCA Newsletter.
Please
phone the Advertising Manager at 695-6916 only between 9 am and
5 pm.
Advertising should be submitted in digital format, PDF preferred,
by the 10th of the month to the Advertising Manager and must be accompanied
by a
check. Additional costs will be billed separately if digital ads
are sent
without conversion to PDF.
All
advertising is accepted on a space-available, first-come, first-serve
basis.
- Advertising
space is limited in each issue. In particular, the number of
double, full-page, and half page ads is limited, and the total
number of ad pages is limited. A backup list for ads will be
maintained.
- Reservations
for space in the next issue of the Newsletter will be accepted,
on a space-available basis, beginning on the 1st day of the preceding
month. Camera-ready, advertising copy with payment is due on
or before the 10th of the month. For example, reservations for
an ad in the July issue will be accepted beginning June 1; payment
and copy will be due by June 10.
- Advertising
space can be reserved ahead of time for one issue per quarter.
Quarters are defined as January-March, April-June, July-September,
and October-December. Payment is due at the time of reservation
and secures that price regardless of any subsequent increase
in advertising rates. Reservations for the next year are accepted
beginning November 1.
Advertising
Rates
Monthly
ad rates are determined by the SRCA Executive Board; sizes listed
below are width by height; no inserts or other sizes are accepted.
Classified ads also are published on the SRCA web page [www.scrippsranch.org].
The
SRCA Executive Board approved an increase in Newsletter advertising
rates, effective September 1, 2002, for the October issue. The
new rates are:
- Classified ad, extended obituary $3 per 40-character
line
- Business cards (3.5 inches by 2.0 inches) $60
- Quarter page (3.5
inches by 4.75 inches) $120
- Half page - (7.5 by 4.75 inches, or 3.5 by 10.0 inches) $240
- Full
page (7.5 inches by 10.0 inches) $450
- Inside covers $575
- Back cover $650
- Double page $1,200
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